Vision and mission

Our vision 

A professional and trusted real estate agency industry. 

Our mission 

To raise the professionalism of the real estate agency industry and safeguard consumer interest. 

Desired outcome

A successfully transformed real estate agency industry that is productive and resilient, and provides professional and client-centric services, supported by technology.

Strategic thrusts

Effective Regulation - CEA administers an effective regulatory framework that fosters a well-disciplined, trusted, and professional real estate agency industry.

Industry Development - CEA partners the real estate agency industry to spearhead professional development and digitalisation of the industry.

Consumer Education - CEA educates consumers on how to make informed decisions when they engage property agents and agencies for their property transactions.

Our responsibilities are 

• Administer the licensing regime for estate agents, including the registration of salespersons applied through licensed estate agents 

• Regulate and control the practice of estate agents and salespersons in estate agency transactions 

• Promote the integrity and competence of estate agents and salespersons through the Code of Practice, and Code of Ethics and Professional Client Care 

• Equip consumers with the necessary knowledge to make informed decisions in real estate transactions involving salespersons with due diligence

• Conduct investigation and disciplinary proceedings in relation to offences and unsatisfactory conduct or misconduct in relation to estate agency work 

• Administer the examination and continuing professional development framework